Transport for London (TfL): Leverages Big Data to Enhance Customer Engagement

Jay Wennington. https://unsplash.com/s/photos/tfl

Major customers served by Transport for London include domestic and international passengers on all the modes of transportation for its overground, underground services from cycles to river services and everything in between. In addition, TfL customers include contract operators of a bus, river services, and tram.

With TfL’s slogan of “Every journey matters,” they have leveraged Big Data analytics to improve customer engagement. Few ideas include:

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Poonam Rao

Exec Director StratEx - I bring to the table blend of data science, finance and strategy management skills with 20+ years of experience in insurance & fintech.