Building a Market Forecasting Model Maarteen van den Heuvel.

What is a Market Model?
A Market Model identifies the the market you want to target and the projected annual revenue. Market models help you understand how your market and revenue would grow. This component is a critical part of a business plan, providing clarity on your ability to penetrate a market, potential customers that could be reached and the revenue that can be generated.

A well designed and analyzed market model helps:

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Evaluating Market: Types of Market Models

There are two types of Market Models.

Top-down Market Sizing Template



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Poonam Rao

Exec Director StratEx - I bring to the table blend of data science, finance and strategy management skills with 20+ years of experience in insurance & fintech.